Pull-Up Doc · Suzy's Voice · Pre-Call Ready
Bridge Sales Script
The full SoftRebel Strategy Session in Suzy's voice, speaking TO the human on the other end of the Zoom. Pull this up 5 minutes before every call.
Before you hit "Join Meeting"
- Water within reach
- Notes doc open in second window
- GHL contact record open
- Body scan · what's the charge level right now?
- One deep breath before clicking in
01Framing
FIRST 60 SECONDS
"This call gets to be all about you. What you really want, what you need to get there, & what's been getting in the way. If it makes sense in both directions, we'll talk about what strategic support could look like inside the BLD. How does that sound to you?"
02BJAG · Big Juicy Audacious Goal
5-10 MIN
"Let's start here. What's the big juicy audacious goal calling you forward right now? What do you REALLY want?"
[Pause. Hold the space. Let her name it.]
"Say more about that."
"What does a successful life FEEL like for you?"
[Let her name the feeling. The feeling is the real BJAG.]
03Current Reality
8-10 MIN
"Okay. Now let's look at today. Where are you in relation to that vision?"
"What's feeling heavy right now? What's working & what's wanting more support?"
"How long has it been feeling like this?"
"What's been the hardest piece to move on your own?"
04The Gap + Cost of Staying
5-7 MIN
"So here's what I'm hearing… you're standing here [mirror her current reality] & this is what you really want [mirror her BJAG]. That's the gap we're looking at together."
"If everything stayed the same & you kept operating exactly the way you are now, where does that take you in 6 months? In a year?"
"What does that cost you?"
[Pause. Let her feel the cost in her body.]
"Is that a cost you're ready to keep paying?"
05Design Diagnosis · Beyond Capability
2-5 MIN
"From everything you're sharing, this is beyond a capability thing. You're smart. You care. You've already tried so many things. What I'm hearing instead are some design gaps."
[Reflect 2-3 patterns. Use her exact words back to her. Pick from:]
- The clear north star piece is missing
- Fear has been driving the bus
- Creativity has been going wide instead of deep
- Visibility is asking for more
- Perfectionism + imposter feelings are running the show
- Zone of genius is in there & wanting to be named
06Consent to Continue
"Are you in a season of exploring strategic support around these?"
"Can we talk about what that could look like inside our work?"
07The Solution · SoftRebel LeadersMethod
7-10 MIN
"Everything we do inside the BLD lives inside the SoftRebel LeadersMethod. It's how Andrea closes the gap between where you are & what you want, beyond burning out or selling out."
Based on what you're sharing, here's where your work would live:
MAP"Clarity & direction. We make sure whatever you're designing toward feels true to YOUR version of success. Beyond what anyone else says it should be."
OWN"Authority, your zone of genius, & self-trust. Your genius gets to feel irrefutable. & it has to make sense to YOU first."
AMPLIFY"Being seen at the right level. You get to choose the visibility spokes that actually matter for you & your people. The rest can go."
EMBODY"Nervous system, body, courage. This is where we get better at discomfort & fear together. Where we give your body new choices. & where we honor your body as the vessel for your leadership."
SUSTAIN"Systems, joy as strategy. We redesign how you operate so growth gets to feel sustainable. This is beyond fixing you. It's redesigning HOW you're operating."
"This is whole-person leadership work. It's the culmination of 15+ years of Andrea coaching & training SoftRebels & getting really clear on what they need to thrive."
"Bodies are smart. Let's slow down for a second. What are you noticing in your body as we're talking about this kind of support?"
08Present the Paths
8 MIN
Lead with the highest recommendation. Let it land. Then offer the other options for context.
"Based on everything you're sharing, my highest recommendation for you is the Full SoftRebel LeadersMethod. Here's why & here's what it looks like…"
[Walk through the recommended container. Then present the other 2 options.]
09Bridge to Andrea
10Money Conversation
5 MIN · ONLY IF SHE STAYS FOR IT
"Getting serious about what you really want does things to our nervous systems. The moment we go from talking about the thing to actually doing the thing, that's where it gets real."
"What are you noticing right now?"
[Listen. Normalize. Stay grounded. No rescue.]
11Objection Responses
OBJECTION 01
"I need to think about it."
"Totally fair. Let me ask one clarifying question so I'm beyond guessing. When you say you want to think about it, is that about the money, the timing, or whether this is the right kind of support?"
If timing → "Makes sense. What would need to be true in your life or work for this to feel like the right time?"
If money → "Got it. Let's talk about that directly so it gets to be clear instead of vague. What would you need to DO or who would you need to BECOME to make this investment in yourself worth it? That becomes our roadmap."
OBJECTION 02
"I can't afford this right now."
"Thank you for being honest. Let's slow this down. When you say you can't afford it, do you mean the cash truly isn't available, or you're unsure it's the right use of your resources right now?"
If capacity is real → "Got it. Based on that, the Get Sh*t Done Club or a lighter container would be a more supportive next step. Let me walk you through that."
If it's about value → "Let's look at this together. When you think about the cost of staying where you are for another 6-12 months, how does that compare to the investment here?"
OBJECTION 03
"I want to try this on my own first."
"Makes sense. You're clearly capable. Let me ask you this. Based on everything you've already tried, what would be different about doing it on your own this time?"
[Pause.]
"If everything stays the same about how you're supported or structured, do you expect a different result?"OBJECTION 04
"I need to talk to my partner."
"Of course. That's a real consideration. What do you imagine their biggest question would be?"
[Address the question directly so she has language to bring home.]
OBJECTION 05
"This feels scary."
"Yes. That makes complete sense. Big goals & meaningful redesigns usually do. & honestly, this gets to scare you a little. The money commits you. We need you all in. Let me ask you this… is this feeling scary because it's misaligned, or scary because it actually matters?"
OBJECTION 06
"I've invested before & it didn't work."
"I hear you. & that experience matters. What didn't work about it?"
[Listen fully.]
"Based on what you're sharing, here's what would be different about this container. [Name structure, proximity, nervous system safety, design approach.] Andrea does this work with her full self. It's grounded in 15+ years of coaching, evidence-based strategies, & extensive training. Excellence is the standard she holds herself to. Her clients get what they want. That's the standard."12Decision + Next Step
The closing question
"Based on everything we've talked through, including what you named about [her concern], what feels like the most honest next step for you right now?"
IF YES & dream fit"Amazing. Here's what's next. Step one, I'm getting you on Andrea's calendar this week so the two of you can land this in person…"
IF YES & best fit is GSDC or Leaders Lab"Beautiful. Here's how we get you into the GSDC starting this month…"
IF she needs a minute"Totally okay. Let's schedule a 15-minute Closure Conversation. It gets to land your decision in either direction. There's real suffering in indecision. Beyond saving you that, this is also clean for both of us."
Right after the call · tag the contact in GHL
- BRIDGE-TO-ANDREA · 4+ dream-fit signals
- LEADERS-LAB-PROSPECT · 2-3 signals, group fit
- GSDC-INVITE · 1-2 signals, community fit
- CLOSURE-NEEDED · needs 15-min decision call
- NURTURE-LONG-GAME · wrong timing, stays warm