Business Plan · 2026
Behind the Stage BESTIE
Neurospicy support for Neurodivergent Female Speakers who are ready to show up with alignment, confidence, & connection on the stages built for them.
stroke2success.comThe Foundation
Our Vision
Vision Statement
We offer strategic Neurospicy support for Neurodivergent Female Speakers craving connection, aligned stages, lifestyle ROI & none of the noise that comes with it.
We match your energy, message & vibe. Every behind-the-scenes detail is handled. You'll walk out onto your stage confident & taken care of!
The Founder
Who is Behind the Stage BESTIE
Suzy Simonson
International speaker, bestselling author, success strategist, Human Design Projector, stroke survivor, & entrepreneur with over two decades in the game. Suzy founded Behind the Stage BESTIE (BTSB) to bring her Projector gift, her lived experience, & her strategic vision to female speakers who are ready to stop playing small & start showing up on the stages designed for them.
Her dream speaking stage is healthcare & education professional conferences of 1,000+ attendees, & she is building every part of this business to match that energy.
The Projector Gift
As a Human Design Projector, Suzy sees where a speaker is headed 3, 6, & 12 months out before most people can spot it themselves. This gift is the backbone of how BTSB identifies, attracts, & supports Dream Clients on the path toward their most aligned stages.
Projectors guide. They see the full path. Suzy brings that clarity to every stage of the client journey, from the first Blueprint session all the way through Ride or Die monthly support, making sure the work always moves in the right direction.
Who We Serve
The Dream Client
Neurospicy Female Speakers Who Have LIVED It
The BTSB Dream Client is a woman who has been through something, who has a message that her audience needs, & who is done waiting for permission to own the stage. She is wired differently, she leads with her whole self, & she is READY to show up with alignment instead of settling for any stage that comes along.
She IS:
- A female speaker with lived experience her audience craves
- Neurospicy, neurodivergent, or self-identified as wired differently
- Ready to pursue bigger, more aligned stages
- Open to Human Design as a framework for her speaking energy
- Ambitious, values-led, & done shrinking
She WANTS:
- A bestie behind the scenes who handles what she can not see
- Stage pursuit rooted in strategy, alignment, & Human Design
- Support that meets her brain where it is
- Confidence in every room she enters
- Connection, lifestyle ROI, & aligned stages without the noise
The Client Path
The BTSB Client Journey
Every Dream Client moves through a signature journey built on Human Design, strategic storytelling, & aligned stage pursuit. Each step deepens the work & prepares her for the stage she was built for.
Freebie Opt-In
Neurospicy Speaker Checklist. The first taste of BTSB magic, designed to attract Dream Clients who already feel the pull.
My Design
Intake & Blueprint session. Suzy maps the speaker's Human Design foundation & begins seeing the 3 to 12 month path ahead.
Designed for This
Deep Human Design session. The fingerprint deep-dive, handing the speaker the magnifying glass on her own life thumbprint.
Story to Stage
The STSwE&E Intensive. This is where the Show Up WHOLE transformation happens. Story, stage strategy, & energetic alignment all at once.
We Got This
Monthly support, Tier 1. Consistent backend support for speakers actively building their stage presence.
I Got You
Monthly support, Tier 2. Deeper, more hands-on support with expanded touchpoints & materials.
Ride or Die
Monthly support, Tier 3. Full BTSB experience. 1 Dream Client (for now). All in, every step of the way.
Operations & Team
The BTSB Dream Team
BTSB runs on two Human Design energies working as a true equal partnership. What Suzy brings, the MG/G can not replicate. What the MG/G brings, Suzy can not replicate. Together, this is the most powerful team combination in Human Design, & the whole point.
The Path-Finder
Suzy sees what others can not yet see. She holds the vision for every Dream Client, guides the strategic direction of the business, & brings the Projector gift of knowing exactly where this is all going before anyone else can spot it.
- Delivers all BTSB sessions & client materials
- Human Design readings & Blueprint sessions
- Stage strategy, speaker outreach, & booking
- LinkedIn presence & audience growth
- Guides the AI strategy & training direction
The Engine
The MG/G brings what Suzy can not, the speed, the multi-passionate follow-through, & the deep satisfaction of knowing every system is built right, running well, & handled completely. They are building a business alongside Suzy, not following instructions.
- Builds & owns the full backend infrastructure
- Trains & manages AI agents (email, calendar, booking)
- Manages intake forms, automations, & Google Workspace
- Learns AI alongside Suzy & co-develops AI training offerings
- Feels accomplished, satisfied, & at peace knowing everything is handled, & handled well
Open Role
Who We Are Looking For
Job Opening · BTSB Backend Operations Lead
The MG/G Who Makes It All Happen
This is the person who hears Suzy's vision, lights up, & says "I got this" & then GOES. Fast. Thoroughly. With the deep satisfaction of knowing everything they touch is done, done right, & done well.
What This Role IS
- Backend operations & systems builder
- AI agent trainer & prompt engineer in training
- Google Workspace & automation manager
- Calendar, email, & appointment system owner
- Co-creator of AI training offerings for other businesses
- Equal partner who turns vision into built reality
What This Person HAS
- Human Design type: Manifesting Generator or Generator
- Comfort with (or excitement about) AI tools & Claude
- Organized, systems-oriented, detail-driven brain
- Enthusiasm for neurospicy-friendly workflows
- Willingness to learn AI with Suzy & grow into AI training
- Values alignment with BTSB mission & Dream Clients
Why This Partnership Works
Projector energy sees the destination. MG/G energy builds the road. Neither role works without the other, & that is the whole design. Suzy brings clarity, guidance, & vision. The MG/G brings speed, execution, & the peace of knowing nothing is left undone. This is Human Design working exactly the way it is supposed to.
Future of BTSB
AI Strategy & Growth
BTSB is building a first-of-its-kind AI-powered speaker support operation, using Claude agents, automations, & trained skills to handle the backend so Suzy stays in her zone of genius. Over time, this AI infrastructure becomes its own offering: AI training for other businesses, co-led by Suzy & her MG/G.
Email Agent
Trained Claude agent handles incoming inquiries, follow-ups, & Dream Client outreach drafts.
Calendar Agent
Automated appointment setting, session prep reminders, & calendar management tied to Google Calendar.
Intake Automation
Google Forms to Google Sheets to Google Docs pipeline auto-generates client materials on submission.
Stage Finder
AI-powered tool identifying healthcare & education professional conference stages of 1,000+ attendees for Suzy.
Claude Skills Library
Custom Claude agents trained on BTSB brand voice, Human Design data, & client journey workflows.
AI Training Offer
Suzy & MG/G co-develop & deliver AI training for other businesses as a future BTSB revenue stream.
The Numbers
Revenue Model
| Offering | Type | Price |
|---|---|---|
| Neurospicy Speaker Checklist | Freebie / Opt-In | FREE |
| Designed for This · 15-min Human Design | One-Time Session | $97 |
| Designed for This · 90-min Deep Dive | One-Time Session | $497 |
| Story to Stage with Energy & Ease | Signature 5-Hour Intensive | $2,497 |
| We Got This · Monthly Support Tier 1 | Recurring Monthly · 12 months | $997/mo |
| I Got You · Monthly Support Tier 2 | Recurring Monthly | $2,497/mo |
| Ride or Die · Monthly Support Tier 3 | Recurring Monthly · 1 Dream Client (for now) | $5,997/mo |
| AI Training for Businesses | Future Offer · MG/G + Suzy | TBD · High Ticket |
| Revenue Focus | Recurring Retainers + Premium Intensives | |
Infrastructure
Tools & Tech Stack
Operations & Delivery
- Google Workspace (primary hub)
- Google Forms + Apps Script (intake & automation)
- Google Sheets (response capture)
- Google Calendar + Calendly
- 17Hats (invoices & contracts)
- Formspree (form submission handling)
Brand & Marketing
- Squarespace (stroke2success.com)
- Canva (design assets)
- LinkedIn (primary audience, nearly 2K followers)
- Email list (actively growing)
- Claude (AI operations, copy, strategy, & accountability)
- Claude Agents (email, calendar, intake coming soon)
Priorities
Next 90 Days
Hire MG/G
Find & onboard the Backend Operations Lead who will build the systems & train the AI agents.
Dream Client Outreach
Finalize & send personalized outreach to Jenna Redfield, Erica Henna, Nancy Kalsow, & Glenda.
LinkedIn Rebuild
Complete the LinkedIn profile rebuild to reflect the BTSB vision & attract Dream Clients.
Stage Finder Launch
Build the AI-powered speaking gig finder targeting healthcare & education stages of 1,000+ attendees for Suzy.
Prompt Library
Lock in Suzy's speaking topics into a shared Prompt Library for Claude agent training.
Automate Intake
Finalize Google Forms to Sheets to Docs pipeline & decide on Formspree upgrade for Sheets logging.