The On-Ramp.
90 Days to Ride or Die.
Three stages. Results-driven. Designed around both of our Human Designs so we show up fully & build something that lasts way beyond the 90 days.
The Foundation Sprint.
Know it. Build it. Win it.
Month one is about learning Andrea's world so deeply that every sales conversation, every template & every system idea comes from a place of real knowing. Three things. Done with intention.
Get completely inside The BLD world before representing it. Know the systems, the strategy, the offerings & the book as well as Andrea knows them.
- GHL walkthrough, access set up & @thebld.com email live
- Read Andrea's book cover to cover, absorb her voice, ethos & client stories
- Learn every offering, how it is positioned & who it is for
- Understand the full strategy behind how Andrea grows The BLD
- Confirmation page updated with Andrea's video & "we" language
The fastest revenue is already in Andrea's world. Audit the warm leads, reach out in her voice & build the chemistry call flow that feels like an invitation, not a pitch.
- Audit warm leads in the current pipeline
- Personalized reach-out in Andrea's voice for each one
- Chemistry call layout built: opening, questions, close & follow-up
- Goal: 2+ closes in the first 30 days
Build sales templates for every offering in Andrea's voice. Map out which AI systems need to be created so everything runs automatically, beautifully & scales with ease.
- Sales templates for each category: SoftRebel 1:1, Leaders Lab, GSDC & corporate
- Follow-up sequences: days 1, 3 & 7 after each chemistry call
- Objection response library in Andrea's voice
- Ideation session: map the AI systems needed for the business to run automatically
Ride or Die Rising.
Build. Close. Confirm.
Two months. Everything in motion. The sales templates become AI flows, the pipeline closes consistently, the GSDC grows, Leaders Lab gets built for fall & Andrea stays completely in her zone of genius. This ends with both partners confirming Ride or Die at day 91.
Every template from month one gets turned into a repeatable, scalable sales flow. Each offering has its own clear pathway from first touch to signed contract.
- Sales flow built & running for SoftRebel 1:1, Leaders Lab, GSDC & corporate
- AI architecture started for each flow so everything scales automatically
- Intake, onboarding & welcome sequences started & building
Calls are running consistently, close rate is being tracked & both partners know exactly what the monthly closed deal goal is. Every call gets better than the last.
- Closed deal goals set together at the start of month two
- Chemistry calls running in alignment with Andrea's ethos, each time
- Close rate tracked & iterated on with each conversation
- 1:1 roster building toward capacity with each month
Recurring revenue that stacks every single month. A focused GSDC push in Andrea's voice with a clear member target that compounds forward.
- Fresh GSDC invitation content in Andrea's voice
- Proactive outreach to warm opt-ins
- Target: 10+ new members across months two & three
Andrea sets it up & both partners build it together across months two & three. By day 90, Leaders Lab is ready to open with everything it needs to launch strong.
- Offer structure mapped, drafted & refined together
- Sales invitation language built & sharpened
- AI application flow designed to route the right people at launch
- Leaders Lab ready to open the moment Andrea says go
Anything that drains Andrea's energy away from coaching, creating & connecting gets identified & handed off. This is the whole point of the partnership.
- Identify the tasks Andrea is doing that belongs in Suzy's hands
- Transfer, systematize or automate each one
- Andrea's calendar protects her coaching time, always
- Content capture, follow-up, logistics & outreach all handled
Both partners at the table at day 90. Real revenue. Real wins. Real momentum. Both say a full hell yes to the $5,997 retainer & the path forward.
- 90-day revenue reviewed vs. goals set at the start
- What is working beautifully celebrated, what grows named openly
- Ride or Die at $5,997 confirmed with a hell yes from both sides
Partnership Retainer.
The whole thing, running.
This is where the partnership becomes everything it was always meant to be. Andrea stays completely in her genius. Suzy handles the rest. Strategy, building, dreaming, closing, calling out what needs to shift & nurturing everything that is growing. Partner together, like they have never known, in business.
Every system built across the first 90 days is live, expanding & handling what used to take Andrea's time & energy. The pipeline runs itself.
- All intake, onboarding & welcome automations running
- Lead nurture sequences active for offerings
- New automations added as the business grows & evolves
The sales engine runs consistently every single month. Chemistry calls, follow-up sequences, nurture emails & networking representation all handled.
- Monthly chemistry call goals set & tracked together
- Nurture email sequences running across lead categories
- Networking groups & events attended on Andrea's behalf
- Proactive outreach to warm opt-ins & past connections
Corporate relationships get activated, nurtured & converted. The biggest single revenue leaps in the business live here & they are now being pursued with intention.
- Corporate outreach sequence running in Andrea's voice
- Retainer proposals sent & followed up on
- Goal: 1+ corporate contract active at all times
Andrea's speaking path opens up at Ride or Die. Research, pitching & confirming stages aligned with her audience, message & energy. Every booking earns 15% of her speaker fee plus expenses.
- Target stage list built across Andrea's key markets
- Speaker one-pager & pitch email written & active
- Submissions going out consistently each month
Two development days per quarter where both partners go deep on what is working, what is next & what the 10X path actually looks like from here. This is where the real vision lives.
- Quarterly strategy & development days together
- New offer ideation & launch planning
- Revenue projections updated with real data each quarter
- Dreaming out loud about what Andrea's business becomes next
Call out what needs to shift. Nurture what is growing. Notice what Andrea cannot see from inside it. This is the Projector gift & it is the whole reason this partnership exists.
- Weekly updates on pipeline, closes, systems & what is next
- Call out anything pulling Andrea away from her zone of genius
- Nurture the things she needs to grow beyond where she has ever been
- Content capture at events so her story keeps reaching new people
- Show up as the partner who sees where she is going before she does
Three stages.
One clear path.
Each stage builds on the one before it. The retainer grows as the results grow & the trust deepens. Everything built in month one makes months two & three faster, better & more aligned.
- Learn GHL, offers, systems & strategy
- Warm pipeline revived, first closes in
- Sales templates built, AI systems ideated
- Sales flow built for offerings
- Chemistry calls running with closed deal goals
- GSDC growing, Leaders Lab built for fall
- Andrea staying in her zone of genius
- Ride or Die confirmed at day 91
- Partnership retainer locked in
- AI systems live & expanding
- Corporate pipeline active
- Stages being booked (15% + expenses)
- Strategy, dreaming & building together
- Andrea in her genius, always
- BHAG trip milestone in view
Results earn.
Every stage.
Commission is calculated per product or package type, per 30-day window. The floor stays at 5% from stage one forward. The ceiling grows as the momentum grows. Stage bookings earn separately on top of everything else.
- Every close, from #15% flat
- SoftRebel 1:1 ($7,500)$375/close
- Corporate ($15K contract)$750
- Corporate ($25K contract)$1,250
- GSDC new members (3 months)~$19/member
Simple, flat, rewarding from close #1. Every win counts immediately.
- 1–6 closes per 30-day window5%
- 7–12 closes per 30-day window8%
- 13+ closes per 30-day window12%
- 13 SoftRebel closes at 12%$11,700
Resets each 30-day window within stage two. Floor stays at 5%, same as stage one. The ceiling grows with the momentum.
- Full original sliding scalePermanent
- Stage booking (any size)15% of fee
- All stage travel & expensesCovered by The BLD
- BHAG trip milestone$5–6K reward
Partnership, upside. The stage booking commission + expenses make every confirmed booking a significant income event for Suzy.
Designed for this.
Both of us.
This is not two people with compatible personalities. This is two humans whose Human Designs are wired to make each other better, faster, stronger.
- Builds at speed across multiple streams, wired for it
- 4/1 profile means her network IS her business, trust is the currency
- Emotional Authority means the yes comes after it moves through her completely
- Thrives when her genius stays in the coaching container
- MG energy lights up when she sees fast, real results
- Sees the most efficient path to Andrea's vision before it is visible to anyone else
- 1 line goes deep before moving, building the foundation that makes everything else faster
- 3 line learns by doing, iterating & improving with each call & each system
- Mental Authority makes decisions through trusted advisors & the right environment
- Activated by the right invitation, already received & already a hell yes
An MG who builds fast & needs her energy freed + a Projector who sees the whole path & guides it with precision = both humans in their genius, all the time. That is the whole design of this partnership.
Both partners bring clear, honest, direct, cozy expectations to everything they build together. When something needs to shift, it gets named. When something is working, it gets celebrated. When the conversation is about 2X, both partners say: let's talk about 10X.
This is a hell yes in both directions. No commitment was made until it felt right. It feels right.
Both Partners Agree To